The saying goes that a picture is worth a thousand words, but most property buyers want to see more than just one picture. That’s why it’s important that you work with your Australian real estate agent to take the best pictures of your property as possible. Not every agent will stress the importance of photo marketing or provide you with tips and techniques to make sure your property photographs well. Depending on how the agent works, whether they send out a photographer they work with or take the pictures themselves, it’s up to you to make sure your property is ready for picture day.
Staging Your Home for Pictures
Every seller hears that they need to stage their home for sale. This means getting the house ready, making minor repairs, and fixing the landscaping to impress potential buyers. But sellers also need to stage their home for the pictures. With photo marketing, you are able to showcase the best aspects of your home. The pictures are often displayed on the real estate agent’s website, national real estate sites, and local print ads. The pictures don’t show all the little details, so it’s important that you focus on the bigger details when taking pictures.
To get the inside of your home ready, you need to clean from top to bottom. Clear off all countertops, hang fresh towels, set out a few vases of flowers, declutter areas that are full of toys or other items, and remove any animal cages or small fish bowls before the photographer arrives. Prepare the outside by tending to the lawn, pulling any dead bushes or plants, and cleaning any noticeable dirty areas.
Tips and Techniques for Taking Marketable Photos
In order to sell your Australian home, you need to make sure the photographer or real estate agent takes marketable photos. This means shooting from a variety of angles, taking advantage of the correct lighting, and making sure that the photos show the spaciousness of each room.
Your photos should focus on the main rooms, which are the bedrooms, bathrooms, kitchen, living room, and dining room. If there is anything unique in one of the rooms that would make the house more appealing to buyers, that should also be photographed.
For example, if the living room has built in bookshelves and a granite fireplace, the pictures should showcase these elements. You also need photos that show the size of the yard, including any outside elements that make the house marketable to buyers. By photographing different angles and making sure that each room is photographed with its best elements, your Australian real estate agent can create a successful photo marketing campaign.